Client: Install Kitch - kitchen and bathroom renovation company

Automating Sales and Marketing for Kitchen Remodelers

We built a CRM and marketing automations that streamlined customer communication, simplified appointment scheduling, and created effective marketing funnels

Challenges

Manual Management

No CRM system for tracking customer interactions

Appointment Chaos

Inefficient scheduling process for client consultations

Marketing Gaps

Lack of automated marketing processes to attract and nurture leads

Informational Limitations

Website lacked sufficient details with an overly simple interface

Our Approach

Centralized Customer Management

Implemented Flowleads CRM to track all client interactions in one unified system
Created visual customer journey tracking with intuitive circular pipelines

Automated Communication

Set up two-way SMS and email notifications for instant client updates
Developed automatic review request system to build social proof

Streamlined Scheduling

Integrated calendar booking system with automated reminders
Connected scheduling with CRM for complete customer visibility

Enhanced Marketing Systems

Created email campaign tools for consistent lead nurturing
Implemented segmentation to deliver targeted messaging to specific audiences

Performance Analytics

Built marketing analytics dashboard to optimize campaign performance
Established metrics to track marketing ROI and effectiveness

Work Process

1. Audit

We analyzed Install Kitch's existing processes and identified key areas for automation and improvement.

2. Development

We customized the Flowleads platform to meet their specific needs in kitchen and bath renovation.

3. Integration

We connected all systems into a cohesive workflow that eliminated manual gaps.

4. Refinement

We continuously optimized the systems based on real-world usage and feedback.

Impact on Install Kitch'es
Business

Lead Response

67%

faster response time to new customer inquiries through automated systems

Appointment Bookings

increase in successful consultation scheduling with calendar automation

Customer Journey

40%

reduction in drop-offs throughout the sales process with consistent follow-ups

Marketing Performance

2.5x

better visibility into campaign effectiveness through analytics dashboards

Team Efficiency

10+

hours weekly saved on administrative tasks for each team member

From disorganized manual processes to a streamlined automated business, Install Kitch now has the infrastructure to scale their renovation business while providing better customer experiences.

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