Client: Attikka - provider of waterproofing materials for roofing (Kazakhstan)

CRM Implementation and Marketing Automation

We built an integrated CRM system with social media automation that streamlined lead processing, improved customer communication, and optimized advertising return on investment.

Challenges

Fragmented Communication

Leads coming from multiple channels without unified management

Manual Responses

Time-consuming process of replying to inquiries across platforms

Tracking Problems

No clear way to analyze advertising effectiveness

Sales Funnel

Inefficient conversion path from initial contact to sale

Our Approach

Unified CRM Implementation

Deployed Bitrix CRM to centralize all customer interactions in one system
Connected telephony and social networks for complete communication integration

Multichannel Automation

Set up WhatsApp business integrations for instant messaging
Created automated response systems for social media platforms

Marketing Analytics

Built comprehensive tracking of advertising ROI across all channels
Created dashboards for visibility into traffic source performance

Customer Segmentation

Implemented customer categorization within the CRM
Developed targeted communication strategies for different customer groups

Optimized Sales Funnel

Streamlined the entire customer journey from website to social media to sale
Created automated workflows to move leads through the sales process

Work Process

1. Audit

We conducted a thorough analysis of Attikka's existing sales and marketing processes.

2. Collaboration

We worked closely with their team to understand unique business requirements.

3. Development

We customized the Bitrix CRM and built necessary integrations for their channels.

4. Integration

We connected all social media, website, and communication tools into one system.

5. Training

We provided comprehensive education to ensure staff could maximize the new tools.

Impact on Attikka's
Business

Lead Processing

faster response time to customer inquiries across all channels

Revenue Growth:

Significant profit increase through improved lead management and conversion

Advertising Efficiency

40%

40% better ROI visibility by tracking performance across all marketing channels

Social Media Engagement

65%

increase in customer interaction through automated response systems

Lead Capture

Zero missed opportunities with automated follow-ups for all communication channels

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