Client: Alexander James Studio - supplier of bathroom and kitchen tiles

Automated Lead Generation for Tile Suppliers

We built an automated cold email system that attracted new partners, optimized client processing, and transformed their approach to business expansion.

Challenges

Partner Acquisition

No systematic approach for finding new business partners

Manual Outreach

Time-consuming process of contacting potential leads

Lead Management

Lack of organization in tracking and categorizing responses

Sales Scalability

Limited ability to expand supplier relationships efficiently

Our Approach

Automated Partner Outreach

Developed strategic cold email campaigns targeting potential business partners
Created compelling messaging that resonated with tile industry partners

Systematic Lead Processing

Implemented lead categorization system to prioritize promising connections
Built automatic response handling to capture and organize partner feedback

Hands-off Lead Generation

Created a system that worked independently without constant client oversight
Established processes for handing off qualified leads to the sales team

Strategic Partner Development

Analyzed results to optimize partnership approaches
Created frameworks for scaling supplier relationships systematically

Performance Monitoring

Built analytics to track outreach effectiveness and response quality
Implemented continuous improvement cycles based on campaign data

Work Process

1. Proposal Creation

We developed a strategic partnership approach tailored to the tile industry market.

2. Lead Research

We identified and qualified potential partners based on business compatibility.

3. System Development

We built the automated email platform with response processing capabilities.

4. Lead Generation

We executed campaigns to attract new partners with minimal client involvement.

5. Results Delivery

We provided organized, categorized responses ready for the sales team.

Impact on Alexander James Studio's
Business

Client Involvement

90%

reduction in time spent on lead generation while maintaining quality

Strategic Focus

15+

hours weekly redirected from manual prospecting to partnership development

Business Expansion

25%

increase in supplier network size through systematic outreach

Response Organization

100%

of lead responses now properly categorized and prioritized

Partnership Growth

Multiple new business partners acquired through the automated system

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